CULTURE EATS STRATGEY FOR BREAKFAST

The Oxford Dictionary defines culture as the ideas, customs, and social behavior of a particular people or society. Meanwhile, strategy can be defined as a plan of action designed to achieve a long-term or overall aim.

In contemporary society, culture plays a pivotal role in shaping strategies. In this context, culture encompasses both corporate culture and societal culture. An organization’s corporate culture can significantly influence the implementation of its strategies. For instance, a corporate culture that tolerates discrimination and harassment will encounter obstacles in executing certain strategies vital for the organization’s growth and sustainability. Additionally, the culture of a society can impact an organization’s strategy to establish and expand its presence in a different country or region.

Through careful study and integration of culture into its strategy, an organization can expand its reach and effectively implement strategies for success without compromising its corporate culture.

STRATEGY = (DISCIPLINE + CULTURE)- COMPROMISE

An organization’s ability to adapt to diverse business climates within the culture of a new society and country forms the core of its value proposition. This adaptability, in conjunction with operational effectiveness, can afford the organization a competitive edge over its peers. I advocate for the adoption of cultural study and integration as a growth and expansion strategy by most organizations, supplementing traditional strategies such as market penetration, product development, market development, and diversification.